Amy Vale

For the Cubs

Amy Vale is the founder of For the Cubs, a company providing quality essentials and tools for adults and kids to help calm everyday anxiety. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify to launch For the Cubs. The company’s weighted pillow and hero product, Percy – a weighted plush bear named after her late grandfather – embody Amy’s mission to provide comfort and belonging. A portion of the company’s proceeds go to help foster children.