Valerie Emanuel & Rebecca Caputo

Rif Care

Valerie Emanuel, co-founder of Rif Care, is a Southern California–based entrepreneur whose career blends sustainability, wellness, and ethical brand building. She co‑founded Role Models Management in 2017, an agency recognized for advancing sustainable practices across fashion and creator partnerships. Her work helped bring conscious culture into mainstream visibility, collaborating with talent featured on VOGUE covers, Fashion Week runways, and major cultural moments. This search for clarity and better solutions led her to establish Rif Care, where she focuses on creating cleaner, more accountable products for women’s wellness. 

 Rebecca Caputo is a Southern California–based scientist and co‑founder of Rif Care, bringing a research‑driven foundation to the brand’s product development. With a background in biology and diagnostic science, she previously worked at Neogenomics, contributing to sustainable research and cancer diagnostics. Her experience provides a rigorous understanding of how biological systems and environmental factors influence long‑term health.